Bringing Vietnamese products closer to Vietnamese consumers

16/12/2024 16:15

Developing a unique identity and distinct approach in design and materials for fashion products, coupled with a consumer-friendly strategy prioritizing Vietnamese-made goods and expanding brand recognition, are how many enterprises within the Vinatex system are capturing the domestic market.

 

Expanding Value Chain Integration

Adapting to globalization trends, Vinatex enterprises have consistently innovated by modernizing technology, applying scientific research to production, and transitioning from CMT to Original Design Manufacturing (ODM) with a high localization rate. This strategy encourages the use of domestic goods, products, and services to enhance added value, move up the global supply chain, and achieve sustainable development. Collaborative efforts to source materials locally and utilize each other’s products aim to reduce reliance on imports and establish competitiveness against foreign brands in the Vietnamese market.

In recent years, several domestic textile enterprises have built their market segments and customer bases, gradually creating value and establishing their position in the domestic fashion market. Examples include Viet Tien Garment Corporation, Nha Be Garment Corporation, Hoa Tho Textile Corporation, May 10 Corporation, Duc Giang Corporation, Phong Phu Corporation, Ha Noi Textile Corporation, Dong Xuan Knitting Company, and Nam Dinh Garment Company.

From 2020 to 2024, Vinatex not only boosted exports but also expanded its domestic business network. Domestic revenue for these five years reached approximately 40 trillion VND, accounting for an average of 20% of the Group’s total revenue.

Expanding Domestic Business

Vinatex also strengthened its uniform production segment, working with major partners such as Vietnam Airlines, Vietcombank, the Vietnam Airport Ground Services Company, and enterprises in the labor protection and education sectors. This segment generates an average annual revenue of 200 billion VND.

Adapting to Retail Trends and Online Expansion

In the context of increasingly fierce competition in retail markets driven by e-commerce platforms and changing consumer habits, many textile enterprises continue to introduce high-quality fashion products to domestic customers through online platforms.

Quality Builds Trust

The Vinatex Product Development and Business Center, adhering to a 100% Vietnam-made policy, has become a trusted shopping destination for consumers. All products at the Center are domestically produced by reputable and high-quality fashion brands.

The Center collaborates with over 100 suppliers nationwide, offering 60,000 product codes, selling more than 500,000 products annually, and generating a yearly revenue of 100 billion VND, serving over 300 customers daily. These achievements demonstrate the growing interest and trust of Vietnamese consumers in local products.

To enhance service quality and attract more customers, the Center regularly conducts customer surveys to analyze purchasing trends and fill product gaps. Emphasizing product quality, the Center ensures strict compliance with standards, including:

  • 100% Vietnam-made products.
  • Brands registered with the Intellectual Property Office of Vietnam.
  • Products with barcodes registered with the Measurement Department.
  • Products certified for compliance and safety (CR certification).

Sustainable Development and Environmental Protection

To ensure Vietnamese products reach as many consumers as possible, the Center collaborates with suppliers to create monthly promotions and discounts. It also improves pre-sale, sale, and post-sale services, enhancing customer experiences through digital technology. Sustainable fashion is prioritized, with products made from recycled materials that are safe for consumers and environmentally friendly.

Aligning with Vinatex’s sustainable development strategy, the Center has set the goal:
“To modernize and develop domestic commerce with civility, rapid growth, and sustainability, serving as a firm foundation for continuous innovation and growth in domestic production. Building strong Vietnamese brands, protecting the interests of consumers, domestic businesses, and the national economy, while meeting the increasing demands of socio-economic development and creating a solid foundation for deeper integration into regional and global economies.”

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